Why I Design Wedding Flowers the Way I Do (And Why It Matters More Than You Think)
When people think about wedding flowers, they often think about how they look.
The colors. The shapes. The photos.
But for me, flowers have always been about something quieter — and much more meaningful.
They’re about how a space feels when someone walks into it.
How a moment softens.
How memory takes hold.
This philosophy is at the heart of The Painted Bouquet, and it’s what makes my approach to wedding florals a little different.
Flowers Are the First Emotional Cue of a Wedding Day
Before the music starts.
Before vows are spoken.
Before guests take their seats.
Flowers set the emotional tone.
They tell your guests whether the day will feel intimate or grand, relaxed or formal, romantic or celebratory. That’s why I don’t begin with a checklist of arrangements — I begin with questions about atmosphere, movement, and emotion.
What do you want people to feel when they arrive?
What moments matter most to you?
From there, the flowers take shape.
I Design for Real Moments, Not Just Photographs
While I love a beautiful photograph, my designs are created for real life.
I think about:
How guests move through a space
Where conversations naturally gather
How tables feel during long dinners
How flowers appear in candlelight, not just daylight
This is especially important for destination weddings in France, where historic venues, stone walls, gardens, and landscapes already carry so much character. My goal is never to compete with those elements — but to gently enhance them.
Garden-Inspired Doesn’t Mean Unstructured
My style is often described as garden-inspired, natural, and organic. But that doesn’t mean accidental.
Every arrangement is carefully considered:
Color transitions are intentional
Shapes are balanced but not rigid
Seasonal flowers are chosen for both beauty and longevity
I want arrangements to feel as though they were gathered naturally — even though they are thoughtfully designed.
This balance between artistry and intuition is where the magic happens.
Being a Florist Is Also About Listening
One of the most important parts of my work doesn’t happen with flowers in hand.
It happens in conversation.
I listen closely to what couples say — and sometimes to what they don’t say. Often, what they’re really searching for isn’t a specific flower or palette, but reassurance that someone understands their vision and will care for it.
That trust allows me to design with confidence and intention, knowing the flowers truly reflect the couple behind them.
Why France Continues to Inspire My Work
France has shaped my creative eye in countless ways.
The gardens, the countryside, the châteaux, and the seasons all influence how I approach color, texture, and restraint. There’s a quiet elegance here — an appreciation for beauty that doesn’t need to announce itself loudly.
That sensibility carries through everything I design.
Flowers That Feel Alive, Personal, and Enduring
At the end of the day, my goal is simple:
To create wedding flowers that feel alive.
That belong to their surroundings.
That hold emotion quietly and beautifully.
Because long after the day has passed, what remains isn’t just how everything looked — but how it felt to be there.
That’s what I design for. Do you want to discuss your day?
